If you are a business owner and find yourself being both the boss and main employee?

Do you find that your business income is tightly linked to your physical presence?

Do you feel like you can’t truly live life?

I’ve been there. I’ve also heard the excuses:

  • I can’t go mountain biking with my kids.
  • I can’t go snowboarding
  • I can’t …

The adventures are all different, but the reasoning is quite similar. Often it sounds much like this:

If I fell and broke my wrists we’d be in deep trouble. We’d lose everything.

Does that resonate with you?

Then you might be on a business treadmill and it is time to jump off.

business treadmill[1]

80/20 Rule {#8020rule}

The Pareto principle, also called the 80/20 rule, states:

For many events, roughly 80 percent of the effects come from 20 percent of the causes.

This principle was observed back in 1906 and has been applied to countless areas and industries. Joseph M. Juran, a management consultant, suggested that this relates to businesses as well.

That can be done in multiple ways, but the most enlightening is to consider the relationship of income to clients. By applying the Pareto principle to this area we get the following:

Roughly 80 percent of the income in a business will come from 20 percent of the clients.

80/20 principle[2]

Many business owners find that hard to believe. They say, No way, not for my business.

Then I start asking questions, often just one question:

Do you allow clients to pay you more for more services, if they want?

Often business owners are taken back and have to respond saying, No.

Too often businesses offer a series of services, but very rarely are clients offered additional ways to invest, learn, and benefit.

Once we start thinking about how we can serve our clients better, providing more options for them to get more help, then we find a way to jump off the business treadmill.


Don’t get me wrong. As a business owner you still matter. Much of the time it is your personality, your expertise, and your leadership that clients choose.

I know that I want to work with people I know, people I trust, and people I with whom I *connect.

Jumping off the business treadmill doesn’t change the need for a connection. That’s even more true for health and wellness businesses.

The health and wellness industry is rapidly changing. Consumers being forced to get more involved in how they manage their health.

But there is one distinct difference in many wellness options consumers face. That distinction is different from just about every other form of professional service:

People must choose wellness providers by paying for service first.

Think about that.

Would you hire a business consultant, financial advisor, contractor, architect, lawyer, or even an auto mechanic without meeting them first?

How many times have you gone in to a gym, doctor’s office, or massage therapist to only to find that you do not like the provider? That could be due to differences in personality, or worse do to negligence.

Either way. I have lost count of the number of wellness business transactions I have paid for through the years that I wish I could have refunded or walked out.

I wished for a way to test for a connection first.

They way to provide that is simply: Be real and interact.

Be real and interact with your clients and prospects in person or virtually.

Video has become ubiquitous available. Instead of needing to hire a full video production team, most of us have excellent video tools built into our computers and phones.

By showing up in real video, you can break the mold. By recording and publishing video, you can build relationships with existing and prospective clients. They get to know you, and your staff.

Who can you help?

Business owners often don’t realize they have two different audiences they can help.

Immediate clients - all businesses must first focus on helping their direct clients. Deliver and help people. Apply the 80/20 rule to how clients are helped out, let them choose the level of engagement.

Peers - watch what works and what your peers in business don’t know and understand, then teach them. That could be developing staff leadership, client attraction process, treatment documentation, etc.

As soon as I start to mention that often business owners will be flooded with a sense of overwhelm, dread, or worse yet fear.

Instead there is a solution …


Technology can help multiply your time, your knowledge, and your expertise.

The solution is using the technology available today to develop and sell online courses. The solution is using video based training session, or webinars.

Learn how to create online courses using your own knowledge, or other expert’s knowledge. I’ve found an a-team that is teaching this in a four step process.

>> Sign Up Now for Free Webinar <<

Who’s behind this free training:

  • Ryan Lee - marketing pro with a fitness background
  • Barry Plaskow - webinar master

These two gentlemen have agreed to pull together a free training. They are here to help.

During this free training Ryan and Barry walk through a simple four-step process to easily create online webinar-based products.

Believe in your expertise!, Casey Zeman, founder of Easy Webinar.

You and your team have expertise. You know people that have expertise they would eagerly share with your clients. Trust that and unlock how many people you help through webinar-based courses.

During the training they walk through how to create the webinar, how to sell it, how to find traffic, and how to scale it up.

>> Join the Free Webinar Now <<

Set the trend[3]

  1. Image source: Treadmill by Farhad sh  ↩

  2. Image source: Pareto Principle by Atti Vitoso  ↩

  3. Image source: Running on a treadmill by E’Lisa Campbell  ↩